Why "12:51"? Take a look at this number on a digital clock. Flipping the number 12 from left to right makes the number 51. That's what we do at 12:51 Clothing. We take fashion, flip it and make it into something new. Something fresh. Something totally unique.

12:51 Clothing offers you the ability to not only purchase one-of-a-kind pieces, but also create your very own customized clothing. We take pieces we already love and re-vamp them, making them some of the coolest things you've seen. There are two ways to shop at 12:51. Either find a custom piece you already love and purchase it, or work with our designer to customize a "blank canvas". You can find all of the products in our online store. Browse our shop now!